Jony Ive, Chief Design Officer at Apple, joins Ken Kinard and Michael Boyes by way of a commercial for the book Designed by Apple in California. What does Jony teach us about the “Artist” role in the creative process?

• “Designed by Apple in California” Chronicles 20 Years of Apple Design (video)
• Designed by Apple in California (book)
• Ken Kinard of Accent Interactive
• Michael Boyes of Credo Consulting
• Creativity Labs